Are Match.com Commercials Accurate?

You've probably noticed that Match.com has a new series of commercials. In it, you have a spokesperson for Match.com approach people on the street to ask random people if they have tried Match.com. If you are to believe the commercials, it seems quite a few people haven't tried online dating, and are quite surprised when they find out the quality of people on Match.com. Below are examples of some of these commercials:


This got me to wonder just how prevalent online dating is, and I began to do a bit of research. What I found out was that 1 in 5 people have tried online dating. The numbers are higher for younger people, and lower for older people, which probably doesn't come as a surprise to anyone. Another interesting statistic was that 1 in 3 people who get into relationships today first met online. So while online dating does not completely dominate the dating landscape, it is definitely one of its most influential factors.

In a previous post, I mentioned how to get the most out of Match.com. In this article, I would like to focus a bit more on what it takes to succeed in online dating.

I believe that most people have a "fly by the seat of your pants" approach to online dating. Stated another way, they create a profile and just "wing it." In my mind, this is not a good idea. You may meet your future wife or husband online, so you should put your best foot forward and also put some serious effort into getting results.

This means reading articles and even books on how to do well with online dating. There are many resources you can turn to, but it's important not to get all your information from one source. A better approach is to read many different viewpoints and use the tips and advice that have the most appeal to you based on your own preferences and personality.

Also, don't cut corners like using selfies for your profile picture. The pictures you put up are among the most important things, so you should take great care when taking the photos and choosing which ones to use.

As I mentioned in my previous post, you can receive a 72-hour Match.com free trial coupon from certain sites. I recommend using such offers when you first set up an account. 3 days isn't a long time, but it's better than nothing and you should know by the end of the free trial whether or not you want to upgrade your account.